วันเสาร์ที่ 16 กุมภาพันธ์ พ.ศ. 2556

online shopping on track for growth

But online customers are forgiving, says BizRate.coms Paul Bates, because they appreciate three things the convenience of 24hour shopping, no crowds and the chance of finding a bargain.
If the customers loved it, think how the online merchants must feel, after pulling in two to three times as much business as last year perhaps even more business than they could handle.
Probably, the numbers for online sales came in somewhere between 6 to 7 billion in contrast to last years roughly 3 billion. Thats quite a spike in demand, says Bank of Americas Paul Tashjian.
Still, he notes, thats just a fraction of the estimated 185 billion in sales that were generated at retail stores.
While customers were most satisfied with online purchases of clothing, computers, home and garden items, food and wine, they were less happy with dotcom companies selling CDs, books, and videos.

Discounting efforts by some online retailers, including Amazon.com and Apple, in the hopes of bringing some of the mall's Black Friday magic to the Web appear to have paid off. With a 26% jump over last year, the day after Thanksgiving saw the highest increase in spending compared to 2010 than any other period in November, according to comScore. However, online spending on Cyber Monday still outpaced Black Friday by a healthy margin, the research says.
Even without significantly slashing prices, some retailers saw a jump in customers coming to their websites on Monday. For example, Sony saw a dramatic increase in traffic and sales on Monday. Sony Electronics President Phil Molyneux said many Americans may have overcome some concerns about the struggling economy.
"There's a pent-up demand from consumers," Molyneux told a roomful of reporters in San Francisco on Tuesday. "There's a demand, and consumers need to feel that they can spend again."
They seem to be feeling it, and their digital wallets are feeling lighter.

The bespectacled say it's liberating to be able to buy a $50 pair of eyeglasses, or buy five pairs for the price of one. Some sites offer virtual fittings; simply upload a photo of yourself and superimpose the frames you like.
Or, try them on the old fashioned way. The Warby Parker Home Try-On Program allows you to pick five pairs of glasses to keep for five days. Shipping is free both ways.
If you decide to try your luck online, Citek recommends asking your doctor to verify the prescription and to adjust the frame once you've received the glasses. Doctors may charge for this. It's also important to check the company's warranty and return policy.
Finally, "never order children's eyewear online," he said. The study finding that one in four pairs of children's eyewear failed impact resistance testing is "unconscionable," said Citek.
1 in 4 pairs of children's eyewear failed impact resistance testing, according to a small study published last year in the journal Optometry. The study also showed that almost half of the glasses surveyed didn't provide the stated prescription or had issues with impact resistance 

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